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None of our ingredients nor finished products are ever tested on animals

Most of our products are vegan unless they have sustainably sourced beeswax as a key ingredient

All our ingredients are GMO- free, paraben-free and sustainably sourced

All our products are hand crafted in small batches

All our beeswax is sustainably sourced

Pink poppies

At Cassie Kids® we have 4 key company values that underpin everything we do from the products we make, the ingredients we source to the brands we collaborate with:

We pride ourselves on exceptional and superior individualised customer service! We strive to go over and beyond whenever possible. As one of our customers you are exceptionally valued!

It is important to us to be fully transparent with what goes into our products, even though our ingredients are a combination of natural, mineral and nature-mimic, we want you to be fully informed. That is why you will find a full list of our ingredients as well as why we use them below.

We will always be guided by the right thing to do when it comes to the ingredients we source ensuring that they are not exploitative to people nor the environment; that there is never any animal testing; and asking ourselves what is the right thing to do in all circumstances.

At Cassie Kids® we understand that kids like to copy what they see as this is an important part of imaginative play. That is why we offer “fun and enjoyment” but never beauty! We also don’t use the word “happy” because we don’t believe that wearing makeup should make kids happy. Wearing makeup should just bring a sense o fun and enjoyment!

Pink poppies

As a brand it is important to us that you know as much about us as you want to know. Below are a few topics that will help you get to know what we stand for; what goes into our products; and what you can expect from us.

None of our ingredients nor finished products are ever tested on animals.

Most of our products are vegan unless they have sustainably sourced beeswax as a key ingredient.

All our ingredients are GMO- free, paraben-free and sustainably sourced

All our products are hand crafted in small batches

All our beeswax is sustainably sourced

Pink poppies
At Cassie Kids® we have 4 key company values that underpin everything we do from the products we make, the ingredients we source to the brands we collaborate with:
Pink poppies

As a brand it is important to us that you know as much about us as you want to know. Below are a few topics that will help you get to know what we stand for; what goes into our products; and what you can expect from us.

What are the “nasty 12” in nail polish?

Cassie Kids® nail polish is 100% toxic-free (read none of these nasties!), it is water-based and also peel-off. This means not only does it come off easily, your little one doesn’t need to use acetone (which is an incredibly string chemical) to remove nail polish. And that’s definitely a good thing!

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What’s so special about our glitter?

Our biodegradable glitter, used in Fancy Firefly and Splish Splash sets, stands out because it reduces environmental impact. Unlike traditional plastic glitter, this eco-friendly glitter is made from eucalyptus wood pulp, making it biodegradable and sustainable. Furthermore, it is antimony and allergen-free, non-toxic, vegan friendly, and cruelty free. By choosing biodegradable glitter, you’re not only adding sparkle but also contributing positively to the environment. Make the switch to biodegradable glitter for an eco-conscious choice that your little one will love!

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All the nasty stuff we don’t use

All the nasties you will never find in Cassie Kids makeup At Cassie Kids we say we are: 100% cruelty free, non-toxic, paraben free, phthalate free, nanoparticle-free, gluten free, talc free, non-GMO, no synthetic fragrances and no artificial colouring and

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Cassie Kids is G-Beauty

Cassie Kids is G-Beauty Did you know that Cassie Kids is G-Beauty? But what is G-Beauty? G-Beauty (“G” for Germany) is making a dramatic entrance on the beauty market. Unlike K-Beauty, known for its layering concept, G-Beauty goes straight to the

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Kids makeup

Let’s talk about kids and makeup…

Let’s talk about makeup and kids… To start with, we don’t encourage kids wearing makeup! It might seem an odd statement, seeing as we produce and sell makeup specifically for kids! But we’d like to focus on kids the role

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What ingredients do we use and why?

What ingredients do we use and why? Cassie Kids make-up doesn’t contain talc, parabens, silicone or any other unnecessary or toxic ingredients. So what does it contain? Our quality products are made using a combination of the following: Beeswax –

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What does bee friendly mean?

What does bee friendly mean? Beeswax has been known to have many therapeutic qualities. Beeswax hydrates, conditions, soothes, and calms the skin. It is also known to soothe itchiness and irritation, and it creates a hydrating, long-lasting protective barrier against

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Our vegan and non vegan options

Our vegan and non vegan options It’s usually a very personal decision whether one chooses to be vegan or non-vegan. In our non-vegan product options we use beeswax. Our beeswax is sustainably sourced. All our vegan products are formulated with

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