Little one always in your makeup? Now she can have her own!
Cassie Kids® is an award-winning international range of hypoallergenic, cruelty-free, mineral-based makeup for kids that is proudly manufactured in South Africa using carefully selected ingredients.
Founded by a mom looking for safe, gentle makeup made especially for kids to explore their creativity through make-up play.
None of our products contain talc, parabens or any other harmful or unnecessary ingredients. All of our products are handcrafted in small batches to ensure that our makeup is safe and gentle for little bodies to use. And the best part is that it all washes off with water. Let the pretend play begin!
We are all about encouraging pretend play and “copying-mommy” in a safe and fun way.





Little one always in your makeup? Now she can have her own!
Cassie Kids® is an award-winning international range of hypoallergenic, cruelty-free, mineral-based makeup for kids that is proudly manufactured in South Africa using carefully selected ingredients.
Founded by a mom looking for safe, gentle makeup made especially for kids to explore their creativity through make-up play.
None of our products contain talc, parabens or any other harmful or unnecessary ingredients. All of our products are handcrafted in small batches to ensure that our makeup is safe and gentle for little bodies to use. And the best part is that it all washes off with water. Let the pretend play begin!
We are all about encouraging pretend play and “copying-mommy” in a safe and fun way.
We locally source a variety of natural, organic and plant-based ingredients and promise to always be:​
We locally source a variety of natural, organic and plant-based ingredients and promise to always be:​

We have a variety of vegan and non-vegan options. For our vegan products we use candelilla instead of beeswax. Although our beeswax is sustainably sourced.
All of our ingredients as well as finished products are never tested on animals and are cruelty-free.
We have a variety of vegan and non-vegan options. For our vegan products we use candelilla instead of beeswax. Although our beeswax is sustainably sourced.
All of our ingredients as well as finished products are never tested on animals and are cruelty-free.





For our young customers we have a beautiful selection of non-toxic mineral makeup in our Cassie Kids range. Choose from our wide selection to create your own unique set knowing that all the products are created to encourage pretend-play and “copying mommy” in a safe and fun way.
You can also choose from one of our pre-curated sets. Or are you looking for the perfect party pack to make a little girl’s party unique and special? Let Cassie Kids create the perfect set for you based on your budget. You can even personalise the gifts!
For our tweens, teens, moms, aunts, grannies and everyone else who loves mineral makeup that is non-toxic and not tested on animals, our Cassie range is perfect for you – colour with a conscience #notjustforkids #notjustforkids
For all the little boys and brothers who also want fun and safe products then our Buoys & Boats range is made just for you!
We deliver to your door anywhere in the country for only R85 and we offer free delivery for all orders over R650!
Make your child’s party unforgettable with our magical make-over and make-your-own make-up experiences!

Designed especially for kids who love to sparkle, we offer three fabulous party activity options—each filled with creativity, colour, and confidence! Click here for more info. Gauteng only for now.
For our young customers we have a beautiful selection of non-toxic mineral makeup in our Cassie Kids range. Choose from our wide selection to create your own unique set knowing that all the products are created to encourage pretend-play and “copying mommy” in a safe and fun way.
You can also choose from one of our pre-curated sets. Or are you looking for the perfect party pack to make a little girl’s party unique and special? Let Cassie Kids create the perfect set for you based on your budget. You can even personalise the gifts!
For our tweens, teens, moms, aunts, grannies and everyone else who loves mineral makeup that is non-toxic and not tested on animals, our Cassie range is perfect for you – colour with a conscience #notjustforkids
For all the little boys and brothers who also want fun and safe products then our Buoys & Boats range is made just for you!
We deliver to your door anywhere in the country for only R85 and we offer free delivery for all orders over R650!
Make your child’s party unforgettable with our magical make-over and make-your-own make-up experiences!
Designed especially for kids who love to sparkle, we offer three fabulous party activity options—each filled with creativity, colour, and confidence! Click here for more info.
Gauteng only for now















Kids are in love
Love all the personal touches and the customer experience from beginning to end
The website is easy to navigate and I was kept up to date on the status of the delivery all the way.
Absolutely efficient. We loved and appreciated the extra detail and note on our package. Thank you!
Stunning products, fast service
I highly recommend Cassie Kids! My daughter and I absolutely adore their makeup - it’s made with clean ingredients, which gives me such peace of mind, and it’s genuinely so much fun for her to use.
The packaging was beautifully done and felt so intentional when it arrived - it really made the whole experience feel special.
We’ll definitely be repurchasing and can’t wait to try more from their range!
My kind is mal oor haar make-up!
From ordering to collecting my order, everything was perfect! The packaging itself is so pretty and made me so excited! Love the products that I received from Cassie Kids 🙂

