Where pretend play becomes self-expression

Where pretend play becomes self-expression

Little one always in your makeup? Now she can have her own!

Cassie Kids® is an award-winning international range of hypoallergenic, cruelty-free, mineral-based makeup for kids that is proudly manufactured in South Africa using carefully selected ingredients.

Founded by a mom looking for safe, gentle makeup made especially for kids to explore their creativity through make-up play.

None of our products contain talc, parabens or any other harmful or unnecessary ingredients. All of our products are handcrafted in small batches to ensure that our makeup is safe and gentle for little bodies to use. And the best part is that it all washes off with water. Let the pretend play begin!

We are all about encouraging pretend play and “copying-mommy” in a safe and fun way.

Non-toxic, cruelty-free, mineral makeup for children

Little one always in your makeup? Now she can have her own!

Cassie Kids® is an award-winning international range of hypoallergenic, cruelty-free, mineral-based makeup for kids that is proudly manufactured in South Africa using carefully selected ingredients.

Founded by a mom looking for safe, gentle makeup made especially for kids to explore their creativity through make-up play.

None of our products contain talc, parabens or any other harmful or unnecessary ingredients. All of our products are handcrafted in small batches to ensure that our makeup is safe and gentle for little bodies to use. And the best part is that it all washes off with water. Let the pretend play begin!

We are all about encouraging pretend play and “copying-mommy” in a safe and fun way.

Flowers and leaves

We locally source a variety of natural, organic and plant-based ingredients and promise to always be:​

We locally source a variety of natural, organic and plant-based ingredients and promise to always be:​

We have a variety of vegan and non-vegan options. For our vegan products we use candelilla instead of beeswax. Although our beeswax is sustainably sourced.

All of our ingredients as well as finished products are never tested on animals and are cruelty-free.

We have a variety of vegan and non-vegan options. For our vegan products we use candelilla instead of beeswax. Although our beeswax is sustainably sourced.

All of our ingredients as well as finished products are never tested on animals and are cruelty-free.

Flowers and leaves

For our young customers we have a beautiful selection of non-toxic mineral makeup in our Cassie Kids range. Choose from our wide selection to create your own unique set knowing that all the products are created to encourage pretend-play and “copying mommy” in a safe and fun way.

You can also choose from one of our pre-curated sets. Or are you looking for the perfect party pack to make a little girl’s party unique and special? Let Cassie Kids create the perfect set for you based on your budget. You can even personalise the gifts!

For our tweens, teens, moms, aunts, grannies and everyone else who loves mineral makeup that is non-toxic and not tested on animals, our Cassie range is perfect for you – colour with a conscience #notjustforkids #notjustforkids

For all the little boys and brothers who also want fun and safe products then our Buoys & Boats range is made just for you!

We deliver to your door anywhere in the country for only R85 and we offer free delivery for all orders over R650!

Flowers and leaves

Make your child’s party unforgettable with our magical make-over and make-your-own make-up experiences!

Designed especially for kids who love to sparkle, we offer three fabulous party activity options—each filled with creativity, colour, and confidence! Click here for more info. Gauteng only for now.

Flowers and leaves

For our young customers we have a beautiful selection of non-toxic mineral makeup in our Cassie Kids range. Choose from our wide selection to create your own unique set knowing that all the products are created to encourage pretend-play and “copying mommy” in a safe and fun way.

You can also choose from one of our pre-curated sets. Or are you looking for the perfect party pack to make a little girl’s party unique and special? Let Cassie Kids create the perfect set for you based on your budget. You can even personalise the gifts!

For our tweens, teens, moms, aunts, grannies and everyone else who loves mineral makeup that is non-toxic and not tested on animals, our Cassie range is perfect for you – colour with a conscience #notjustforkids

For all the little boys and brothers who also want fun and safe products then our Buoys & Boats range is made just for you!

We deliver to your door anywhere in the country for only R85 and we offer free delivery for all orders over R650!

Flowers and leaves

Make your child’s party unforgettable with our magical make-over and make-your-own make-up experiences!

Designed especially for kids who love to sparkle, we offer three fabulous party activity options—each filled with creativity, colour, and confidence! Click here for more info.

Gauteng only for now

Flowers and leaves
Ruqayya
Ruqayya
Verified ownerVerified owner
5/5

Kids are in love

2 months ago
Nikita N.
Nikita N.
Reviewer
5/5
2 months ago
Ayesha
Ayesha
Verified ownerVerified owner
5/5

Love all the personal touches and the customer experience from beginning to end

2 months ago
Melissa T.
Melissa T.
Verified ownerVerified owner
5/5

The website is easy to navigate and I was kept up to date on the status of the delivery all the way.

3 months ago
Aadhilah
Aadhilah
Verified ownerVerified owner
5/5

Absolutely efficient. We loved and appreciated the extra detail and note on our package. Thank you!

4 months ago
Ashley Robertson
Ashley Robertson
Verified ownerVerified owner
5/5

Stunning products, fast service

4 months ago
Anonymous
Anonymous
Verified ownerVerified owner
5/5

I highly recommend Cassie Kids! My daughter and I absolutely adore their makeup - it’s made with clean ingredients, which gives me such peace of mind, and it’s genuinely so much fun for her to use.

The packaging was beautifully done and felt so intentional when it arrived - it really made the whole experience feel special.

We’ll definitely be repurchasing and can’t wait to try more from their range!

4 months ago
Naudene du Plessis
Naudene du Plessis
Verified ownerVerified owner
5/5

My kind is mal oor haar make-up!

5 months ago
Anonymous
Anonymous
Verified ownerVerified owner
5/5
5 months ago
Gerda Swart
Gerda Swart
Verified ownerVerified owner
5/5

From ordering to collecting my order, everything was perfect! The packaging itself is so pretty and made me so excited! Love the products that I received from Cassie Kids 🙂

5 months ago
CK Awards (1)