We believe that what you put on your body is just as important as what you put in your body. 

A person’s skin is the largest organ of their body and absorbs the substances that are applied to it. Other makeup products contain talc, heavy metals, toxic chemicals, artificial colours, fragrances, and harmful preservatives that are directly absorbed into the skin and can have long lasting negative effects on one’s body.

Children’s bodies have been shown to absorb more of what is applied to them and are at greater risk compared to adults when exposed to any carcinogen. As a result we want to make sure that whatever ingredients we add to our products are harmless and fun to use at the same time.

So next time your little one reaches for your (expensive!) lipstick, just keep in mind that her skin is going to absorb far more than yours does. Rather find child-appropriate, natural and mineral makeup. Unfortunately that excludes most makeup found at traditional toy shops. Although these sets are cute and colourful and made with kids in mind, they are full of harsh chemicals that are not good for young skins. They may look adorable but think twice before your little one applies it to her skin!