Did you know that Cassie Kids is G-Beauty? But what is G-Beauty?

G-Beauty (“G” for Germany) is making a dramatic entrance on the beauty market. Unlike K-Beauty, known for its layering concept, G-Beauty goes straight to the point. 

G-Beauty is the union between nature and science. The defining feature of G-Beauty is natural formulas, often certified organic. There is an emphasis on natural, eco- friendly, transparency, responsible and clean products. 

In recent years, more and more consumers perceive clean beauty and natural products as the safest option. COVID-19 has had a profound impact on consumers’ lifestyles and has increased their interest in personal safety and health, and therefore their interest in clean and natural beauty.

At Cassie Kids we only use mineral and/or natural plant based ingredients in our formulations; we use the least amount of ingredients possible ensuring that our products for young and sensitive skins are gentle; we share all of our ingredients and why we use them; and most importantly we believe in providing safe play as opposed to beauty!