At the age of 4, Cassidy discovered her love for makeup. She would borrow her auntie’s makeup and spend hours experimenting with different colours.

As her mother, I never wore much makeup because I believe that everyone is beautiful just the way they are! But seeing the joy that Cassidy got from playing with makeup, I knew I had to get her own.

The search for suitable makeup for kids wasn’t easy. I wanted something that was South African made, affordable, and free of harmful chemicals and animal cruelty.

After failing to find the right products, I decided to be the change I wanted to see. Cassie Kids mineral makeup was born! Our makeup is non-toxic, cruelty-free, and simply magical.

We want to help children develop a strong sense of self-expression and confidence as they explore their creativity through make-up play. It also helps our little loves develop fine motor skills, hand-eye coordination, and concentration, aside from having fun making a colourful mess! 

As our team continues to grow, our mission remains the same: to empower women and make a positive difference in our community and country.

We really hope you enjoy playing with our ever expanding rainbow world of colours!