Mineral Oil sounds ok, but it’s definitely not!

Mineral Oil sounds ok, but it’s definitely not! So why is Mineral oil not ok and what does Cassie Kids use instead? First of all mineral oil is a by-product of gasoline! This means it is a non-renewable resource which further means it is bad for our environment and just adds to the global crisis […]

Cassie Kids is hypoallergenic, but what does that actually mean?

Cassie Kids is hypoallergenic, but what does that actually mean? We often get moms asking if our makeup can be used with kids who have eczema. We can’t emphatically say yes or no, but what we can say is that our makeup is hypoallergenic. But what does hypoallergenic mean anyway? Well for starters hypoallergenic isn’t […]

All the nasty stuff we don’t use

All the nasties you will never find in Cassie Kids makeup At Cassie Kids we say we are: 100% cruelty free, non-toxic, paraben free, phthalate free, nanoparticle-free, gluten free, talc free, non-GMO, no FD&C colours, no Synthetic fragrances and no artificial colouring, no mineral oil is used and we are PEG-free… That’s quite a list! […]

Cassie Kids is G-Beauty

Cassie Kids is G-Beauty Did you know that Cassie Kids is G-Beauty? But what is G-Beauty? G-Beauty (“G” for Germany) is making a dramatic entrance on the beauty market. Unlike K-Beauty, known for its layering concept, G-Beauty goes straight to the point.  G-Beauty is the union between nature and science. The defining feature of G-Beauty is natural formulas, often […]

Let’s talk about kids and makeup…

Kids makeup

Let’s talk about makeup and kids… To start with, we don’t encourage kids wearing makeup! It might seem an odd statement, seeing as we produce and sell makeup specifically for kids! But we’d like to focus on kids the role of makeup in pretend play. Pretend play is also known as imaginative play, dramatic play, […]

Why do some of our ingredients say “alcohol”?

Cassie Kids Makeup For Kids

What is the alcohol that is in our products? You might have noticed that in some of our products we have ingredients such as cetyl alcohol, cetearyl alcohol and even isopropyl myristate sounds like it has alcohol in it! So what exactly is this alcohol then? The alcohols we use in our makeup products are […]

What ingredients do we use and why?

What ingredients do we use and why? Cassie Kids make-up doesn’t contain talc, parabens, silicone or any other unnecessary or toxic ingredients. So what does it contain? Our quality products are made using a combination of the following: Beeswax – this slightly thickens the products and gives some good stability. It also gives the lips […]

What does bee friendly mean?

What does bee friendly mean? Beeswax has been known to have many therapeutic qualities. Beeswax hydrates, conditions, soothes, and calms the skin. It is also known to soothe itchiness and irritation, and it creates a hydrating, long-lasting protective barrier against environmental pollutants. Beeswax is refreshing, restorative, and gentle enough for use on even the most […]

We don’t use parabens and never will, but what preservatives do we use and why?

We don’t use parabens and never will, but what preservatives do we use and why? A broad spectrum preservative wards off microbial growth, and microbes require water to live—no water, no microbes! Kept reasonably cool and dry, our products can last for over a year. Most of our Cassie Kids products don’t contain any water […]

Our vegan and non vegan options

Our vegan and non vegan options It’s usually a very personal decision whether one chooses to be vegan or non-vegan. In our non-vegan product options we use beeswax. Our beeswax is sustainably sourced. All our vegan products are formulated with candelilla wax instead of beeswax. Candelilla wax is a plant-based wax derived from the leaves […]